A woman who is out on the streets, alone and vulnerable, is an image that is undeniably...depressing.  

Our campaign was built on a song by Jethro Tull's Ian Anderson.  Crash Barrier Waltzer describes one such woman's existence on the streets, her only communication the orders barked at her by the police.

And here slip I --- dragging one foot in the gutter --- 
in the midnight echo of the shop that sells cheap 
radios. 
And there sits she --- no bed, no bread, no butter --- 
on a double yellow line --- where she can park anytime. 
Old Lady Grey; crash-barrier waltzer --- 
some only son's mother. Baker Street casualty. 
Oh, Mr. Policeman --- blue shirt ballet master. 
Feet in sticking plaster --- 
move the old lady on. 
Strange pas-de-deux --- 
his Romeo to her Juliet. 
Her sleeping draught, his poisoned regret. 
No drunken bums allowed to sleep here in the 
crowded emptiness. 
Oh officer, let me send her to a cheap hotel --- 
I'll pay the bill and make her well - like hell you 
bloody will! 
No do-good over kill. We must teach them 
to be still more independent.